If a book is not worth reading twice, it is not worth reading once
-- Probably someone on Twitter
This is a list of books I've read and consider worth reading a second time. The links are affiliate links.
It's hard to grasp the nature of a person. Their character, their ups and downs, and their adventures. This book, however, excels at portraiting Steve Jobs' life in every possible way.
It is a journey, which beams you in the position of a bystander of each significant moment. Reading this book rallies the experience of remembering the past, with short snapshots, like a slide show. The only difference: The main character isn't you. It's one of the most iconic, genius, disruptive, and emotion wrenching people who maybe ever lived.
A down to earth guide about the fundamental mindset of marketing. The book is written very universally. Instead of suggesting a lot of specific "marketing hacks", it focuses to teach you the mentality, hoping that specific ideas will arise from it instead of the other way around.
After reading this masterpiece, I realized that I have been brainwashed into megalomania for my whole life (at least I like to think so). But Paul Jarvis manages to introduce you to a different world. A world, which offers calmness throughout your entrepreneurial journey, where goals are reachable, and businesses manageable. A world where not everybody has to be the next Mark Zuckerberg or Steve Jobs.
The book guides the reader through a lot of small business examples. It does a great job explaining that growing a business for the sake of growing it isn't an as valid approach as you might think. The big lesson: Stay small and only expand if there is an actual need.